Jim Gilbert Portfolio

I am responsible for the global rebrand of the TCS London Marathon in all of its guises.

Creative Direction / Art Direction / Design / Client Lead

As creative brand guardian for the Coca-Cola company account I was solely responsible for all of the social creative output across all the UK and Ireland Coca-Cola brands.

Key highlights:

• Diet Coke relaunch with
  Holly Willoughby
  (Art Direction and campaign launch)

• Fanta Halloween

• Sprite Refresh launch

• Fanta Election flavour launch

• Coke Zero experiential campaign with Professor Green

• PAC Coke Journey - we want plastic campaign

Creative Direction / Art Direction / Design / Client Lead

Fanta owns Halloween, I wanted to keep up the tradition and created the Twisted Carnival on social, making it sharable, own-able, frightening and fun to be part of.

The launch started in your local corner shop as an experience captured on social which then cascaded in to jump scares…

The social amplification would push traffic to this experience where Fanta fanatics could experience the thrill for themselves http://www.themill.com/portfolio/4759/twisted-carnival

Art Direction / Design

Sometimes its incredibly hard to explain the unexplainable! with the Aviva Dash-cam you can explain those unique moments that you may have not been able to before.

This social campaign expanded on the ATL idea in a fun and engaging way for Social with BTL content. 30 films were produced all with fun and weird moments that you could share and promote the benefits of the Dash Cam.

Creative Direction / Art Direction / Design / Client lead

The Cooper Collection is a new fashion brand developed from scratch. Lee Cooper restructured their global strategy to boldly enter the global premium selvedge denim market.

Since 1905 Lee Cooper have been a trusted and sought after brand pioneered by the Rolling Stones and Bowie. Fast forward 50 years, retaining that musical link was paramount.

The choice of using a fresh inventive musical director was important, Jack Garratt became the face of the newly created Lee Cooper brand.

The launch took place in October 2016 and it was a huge success, since then The Cooper Collection has been widely recognised as a major international player in quite a niche denim market

TCC are currently working on the new seasons of selvedge denim for AW/17 and they will be opening new outlets in Japan and Brazil.
e recently came joint second at the Brand Festival in 2017 for Jacks film 'Strong Enough'.

Go online to the website created for more information www.thecoopercollection.lc

Art Direction / Design

The Made to Be Different campaign lasted for 2 seasons, SS/16 and AW/16. Shot in London the campaign oozed attitude and it provided a toolkit for a global Lee Cooper outlet audience in over 100 countries.

The toolkit was designed to influence and shape London fashion and culture with a suite of assets that would be used across the world.

Creative Direction / Art Direction / Design

Vera Wang rebranded her bridal range in the UK earlier
this year.

Vera approved the creative directly with myself.
I developed the ideation, art directed the product shoot showcasing her latest range of jewellery.

I have also created bespoke shop window display to disrupt and show off the new range at the Ernest Jones Flagship store in the Trafford Centre, Manchester.

The installation has been really well received by the public and viewers online.

Creative Direction / Art Direction / Design / Pitch

Vodafone Ready required a BTL social campaign that supported the ATL creative.

Lets Go… enabled Vodafones conversation to be ownable and a genuine idea.

The creative enabled Vodafones curves to be showed off in its most minimalist form.

The second part of work was a pitch to promote Vodafone Labs new technology using mobile phones to help cure cancer.

The launch would just be for the UK and purely live in the social space. they required an innovative idea for an innovative solution. We came very close to winning, it was neck and neck. You can find out more here https://www.vodafone.co.uk/dreamlab/ and help do your bit.

Art Direction / Design

This is a world first for Evian introducing Stan's baby version of himself through drinking Evian water.

Follow Stan on his incredible tour of 2016 tennis at the French Open, Wimbledon, the Olympics and the US Open. Instagram was the channel of choice where you can follow baby Stan on his global adventures.

Creative Direction / Art Direction / Design

Quorn are in the process of a radical brand shift, changing their perception seen by the modern consumer.

FoodQuorn enabled content to play a major role in delivering that new message. I worked with Olympic Gold Medalist Kate Richardson Walsh and Adam Peaty to delivering key messages to inspire a generation.

Creative Direction and Art Direction

Ernest Jones ATL TV campaign for 2018 creative idea
was a combination of beauty and love illustrated through
the power of dance.

The artistic reflection of this is intertwined the craftsmanship and making of the diamond rings…

Creative Direction / Art Direction / Design / Client Lead

The oldest jewellers on the high street required a makeover. H.Samuel are on a creative journey and the Christmas TV advert in 2019 is the at the heart for the brand overhaul.Appealing to all ages, from your first love to your 50th wedding anniversary H.Samuel has a gift for everyone in-store and online at affordable prices.

It feels good to gift.

Design and Art Direction

Ohsomm is a new kid on the block that allows you to buy wine based on your mood. The Somm's, labels, marketing material, language and video content all provide a modern and different approach in the market place.

To find out more visit their new site http://ohsommdigital.projectstatus.in/

Design and Art Direction

The Hotels.com desktop tool is called Passport.
The tool is a fresh approach on enrolment within
the www.hotels.com company, it last’s for the three
month probation period.

The application idea was conceived and designed by
myself and my creative team.

Design and Art Direction

Experiential / Video / Print / Digital / Social

TNC is the largest NGO in the world. For a company so large communication is key and its vital you get the right messaging across.

DO MORE was a strap line developed by myself and my creative team that flips the approach on what TNC have been saying for the past 15 years. It's important that we do less, however its vital that we do more to help save the planet for future generations.

I have been involved in all the ideation, creative approach, strategy and deliverables such as brand, marketing comms, website deign and build, art direction, films and events.

Energy Sprawl:

https://www.nature.org/en-us/what-we-do/our-insights/perspectives/energy-sprawl-solutions/?tab_q=tab_container-tab_element

Art Direction / Design / Client Lead

Water deregulation came into play on 1st April 2017 and Northumbria Water launched their new B2B offering. The new website provided business customers across the UK to purchase water from NWGB using the competitive market rates.

The move is a UK first within a crowded and growing energy space. The fist port of call was to redesign their brand offering and language direction. Next was to design and develop their responsive website supported by
a bespoke CMS.

I designed their brand, website and all of their marketing collateral, to see more visit www.wave-utilities.co.uk

Design and Art Direction

The Lion King has been a massive stage production for the last 20 years, however the people behind the production are the ones that drive the success. 

This campaign brought the backstage crew into the limelight with an exhibition and interactive booths to educate and provide insight to all the hard work that goes into the stage play.

The Exhibition appeared for 6 weeks on Regent Street and the interactive touchscreen Booths were positioned all over London. https://www.youtube.com/watch?v=mMgaqC-4_Jo

MixMag required a full website overhaul and CMS update for their international brand. The UX overhaul enabled their rich content to be viewed within a more engaging environment.

The site was designed and built responsively within my creative team.

The Festive Secrets campaign for The Value Retail Group was a unique website consisting of one million pixels. The website offered discounts and prizes when you clicked on a pixel that contained a prize behind it's door.

Think Christmas advent calendars on a monumental scale, the original site build was hosted here

All the prizes were redeemed at Bicester Village and the campaign increased footfall significantly to the retail outlet. The creative idea and success led to more work with Value Retail.

Art Direction / Design

The second project that I worked on and developed for the Value Retail Group celebrated the year of the dragon. The creative idea brought an augmented reality dragon to Bicester village, you could chase the dragon around the village using your phone.

This idea was a first for the group and brought the world of online offline within an experiential environment.

The Tree Forest Alliance (TFA) is a consortium of business leaders who come together to help play their part at reducing tree global deforestation.

Originally started by the Obama administration and now set in Geneva as part of The World Economic Forum, the TFA pioneer this space.

I have paid my part in developing their new, fresh brand position, marketing strategy and I have elevated their global creative approach. 

To find out more visit tfa2020.org

In 2015 I created some content for Netflix which promoted key programmes that were about to appear in the 2015 calendar.

The difference about this campaign is that the public could comment real time into the online advertising.

'Join the conversation' was an important part for the campaign and a first of it's kind not only for Netflix but for the UK.

Creative Direction / Art Direction